From 2000, Choice International Co., Ltd. engaged in lighter export. Under insistent  effort, now Choice are becoming one international and industrial group, with sales office in Hong Kong & Guangzhou; agent and branch in Dubai & Nigeria, 66600 square meter of lighter factory in Hunan. Products include hundreds models of lighter, battery, torch and confectionary etc.

Choice International Co., Ltd. is with one series of own brands, “TAJ” brand lighter, “LONCELL” brand battery, “LONTOR” brand torch and “LARI” “LANTOS” brand confection are our main brands, have applied to register or already got the brand certification.

Under our brands, one set quality control system (named AQL ) according to international standard has been built. Good stable quality, competitive price are making us win more and more market repute. Our “LONTOR” brand torch and “TAJ” brand lighter are with more than 60% market share in Middle East and Africa. At the same time, we are developing new & popular products continuously.

We believe “quality is life of the brand”, refuse to supply poor quality goods. We are in the habit of considering for customers carefully and roundly. Based on honesty and mutual benefit, we are founding outstanding achievement with our customers. Looking forward to your cooperation.